Generational Gaps in Media Consumption in Canada

In Canada, younger and older generations are consuming news differently. Younger Canadians rely increasingly on social media, while older generations appear more trusting of traditional forms of media. This gap is creating a disconnect in how people receive their information. Social media, with its algorithms, short videos, and user-driven content, is a very different experience in comparison to legacy media. Baby Boomers are becoming more skeptical of news on social media, while Gen Z often sees traditional media as outdated and biased (Lebouc, 2023; Byers, 2022). This divide risks making it increasingly difficult to build a national consensus on important issues.