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With this research, the ELAN ARTS2U project has described comprehensive business and revenue modelling for the digital events listings service in the arts sector. This project supports science research of new technology models for the arts sector with potential to enhance and promote increased tourism in Canada. It is building on the scientific premises of metadata, natural language processing, machine learning and AI to the benefit of Canadian creative productions. It improves the potential for investment in Canadian locations and has the potential to develop employment positions in the high skilled technology job market. ARTS2U and its national collaborators are building an efficient and competitive Arts sector marketplace. By driving innovation in the arts and creative sectors, the ARTS2U initiative demonstrates that Canada is a leader in the international creative economy.