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The tourism marketing analysis of the Lower North Shore was developed by the Lower North Shore (LNS) Steering Committee along with the previous studies and plans developed by the Quebec Labrador Foundation (QLF), the Local Development Center (CLD), Coop Voyages CoSte and the Regional Tourism Association (ATR). This project will also be carried out in collaboration with these organisations as well as the Coop Solidarité Bioproduits (CSB) and Destination Labrador. This strategic plan will help to identify new innovative opportunities for tourism business development in line with Canada’s tourism strategy. The plan will be presented to an Advisory Committee, the Lower North Shore (LNS) Steering Committee, Industry Canada and LNS/Labrador partners.