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The Committee for Anglophone Social Action (CASA) works to build and strengthen the vitality of the English-speaking community of the Gaspé Coast This regional tourism action plan has been developed to foster the increased participation in the tourism industry by English speakers and encourage a greater number of English speakers to visit the Gaspé Coast and the Magdalen Islands. The English-speaking community of the region faces many socio-economic challenges as compared to the francophone population. Increased participation in tourism industry would generate social and economic benefits at the individual, organizational and community level. A recent study commissioned by the Community Economic Development and Employability Committee has indicated a high level of interest by American and Ontarian travellers in visiting the attractions of the English-speaking Quebec, as well as the desire to receive English services when visiting the province.